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| News & Events | Archive |
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| Blackout's Mini Adventure for the Italian Job remake |
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September 2003
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Mini Cooper's join in the fun
at the private screenings
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Drapes and rigging specialist, Blackout was appointed by G2 Productions to help create a cinematic environment at the BMW Group's Oxford Plant, for exclusive preview screenings of the "The Italian Job" remake.
The screenings were attended by BMW personnel, including a fleet of Mini Coopers, just prior to the film's UK premiere on September 12th.
Blackout's Chris Brain collaborated with G2's Managing Director, Andrew Owls to design and build a giant free standing truss structure, which was clad in black wool-serge drape, excluded all light and contained the 1,000 capacity auditorium.
Blackout's team suspended the drape onto the truss and rigged the giant 60f x 25 ft screen supplied by Bell Theatre Services.
Andrew Owles explained:
"It was great working with Blackout - the team handled the project professionally from start to finish with great attention to detail. With a typically "can-do" approach, they met a tight deadline and contributed to the event's huge success."
The new movie draws inspiration from its legendary 1969 namesake that follows the thrills and spills of a bunch of jewel thieves - rated as one of the all time best British movies. The new Mini is set to steal the show just as its counterpart vehicles did in the original via a series of action packed car chases and jaw-dropping stunts.
Three Mini's appear in the film - a Chilli Red Mini Cooper S, a Pepper White Mini Cooper and an Indi Blue Mini Cooper, and the BMW Group provided producers Paramount with a total of 32 Minis for filming.
Supporting the Mini Coopers in the 2003 film are Mark Wahlberg, Edward Norton, Charlize Theron, Jason Statham, Seth Green, Moss Def and Donald Sutherland.
Film distributors, UCI approached BMW to offer this exclusive screening opportunity in return for a sensational publicity shot of 32 Mini's positioned in the auditorium's raked seating, facing the 60 ft x 25ft screen, "watching" the remake.
For further information, please contact:
Katinka Allender
PR Consultant
Phone: +44 (0)1865 409977
Email: katinka@katinka.org.uk
Kevin Monks
Blackout Ltd
Phone: +44 (0)20 8687 8400
Email: kevin.monks@blackout-ltd.com
Chris Brain
Blackout Ltd
Phone: +44 (0)20 8687 8400
Email: chris.brain@blackout-ltd.com
Anna Webb
Litmus Communications
Phone: +44 (0)20 7249 6226
Email: anna@litmuscomms.co.uk |
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