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| Blackout plays the King of Clubs with Budweiser |
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April 2003
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The Budweiser club entrance
The Budweiser club entrance
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Drapes and rigging specialists Blackout was recently appointed by London based Production House, PAV to help realise the dramatic set for a sensational one-off club night – The King of Clubs – for brand giants Budweiser.
Staged at London's famous Old Billingsgate market, the event concept was inspired by the Budweiser King of Beers commercial. King of Clubs was the culmination of a point-of-sale campaign by Budweiser, resulting in the presentation of a massive club night in a secret location.
Re-igniting the spontaneous party spirit of the late 1980's rave scene, over 3,000 invited guests met at a central London location, before being whisked away by boat to Billingsgate – the first time the venue has been used as a club night.
Blackout's Project Manager, Chris Brain collaborated with Paul-Ant Viollet, of PAV Productions to realise his design, which took references from the ad campaign. Blackout provided massive quantities of scarlet velour material to theme the two main rooms and chill-out zones in Budweiser's red corporate colour.
Blackout's team ruched the fabric around the perimeters of the main dancefloor and chillout areas on the upper level, enhancing the venue's naturally splendid architectural backdrop. The entrance was framed with a stunning starcloth for additional 'sparkle' as guests arrived.
Blackout also supplied and rigged huge quantities of black drape, used to mask off specific areas and to create the cloakrooms, and rigged eight giant acrylic Budweiser branded banners in the two main rooms.
Paul-Ant Viollet commented:
"We were simply amazed at the overall effect created by the Blackout team. They were hugely helpful on-site, and their attention to detail and 'can-do' attitude was brilliant."
DJ Spin!
Room One DJ's included Richard Fearless, Unkle Sounds and Ali B, who played a heady mix of hard beats, bass lines and uplifting anthemic intros.
Centrestage was a revolving DJ booth, designed and supplied by scenery maestros Blackfriars. This was constructed from fibreglass, painted gold and designed as an inverted bottle top – again echoing the theme of the advert. The revolve movement was electronically controlled from within the booth, allowing the DJ's to spin and turn at will – emphasising their central role in the revelling!
Dramatic lighting equipment was supplied by Vari-Lite Europe and designed by Rich Gorrard, who combined V*L5 wash lights to up-and-down light the venue architecture. On the dancefloor he used 32 V*L6Cs for the main effects lighting, all with custom Budweiser gobos, plus over 20 Diversitronic strobes for maximum effect.
The building's exterior became a canvas for Budweiser branding. Gorrod utilised eight Studio Due City Colors, eight V*L 2416's and four Robert Juliat HMI profile projectors to transform Billingsgate into a myriad of colours, overlaid with Budweiser logos.
The ballsy sound system was designed by Roland Oliver and supplied by Brit Row. It comprised eight stacks of cabinets – each with four Turbosound Flashlight high's and nine Flashlight 21” lows, for very smooth, high-end coverage. Concern over between-room noise spillage - they are separated only by a catwalk - was resolved by careful angling and positioning of the stacks. The result was a powerful production and guests were able to moving freely between the House and the Breakbeat areas.
For further information, please contact:
Katinka Allender
PR Consultant
Phone: +44 (0)1865 409977
Email: katinka@katinka.org.uk
Chris Brain
Blackout Ltd
Phone: +44 (0)20 8687 8400
Email: chris.brain@blackout-ltd.com
Anna Webb
Litmus Communications
Phone: +44 (0)20 7249 6226
Email: anna@litmuscomms.co.uk |
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