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| News & Events | Archive |
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| Blackout create a dramatic country-wide French launch of Peugeot 207 |
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August 2006
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Peugeot 207 launch
A presentation auditorium
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Blackout were engaged to provide a dramatic environment for a country-wide launch of the new Peugeot 207 to French motor dealers and customers.
The launch, in mid 2006, was held simultaneously in eight different cities across France including Paris, Lyon, Lille, Nancy, Nantes, Bordeaux, Avignon and Le Mans.
Working closely with events production company Communication 105, in each of the venues, Blackout created an elliptical box-shaped auditorium that utilised a sophisticated set-up of Blackout tracking systems.
A total of over 1,400 metres of drape was used across all venues. During each presentation, specific drapes surrounding the auditorium were opened so that guests could walk out into numerous exhibit areas. Here, Blackout's lightweight Easi-Build Pipe and Drape system was provided on 9m x 3.5m backdrops and formed a stylish way to showcase large photographs of the new car and its heritage.
At the end of the presentation the main area drapes were opened to reveal additional areas of each venue set out for dinner and dancing for all those in attendance.
"We have worked on similar multi-venue launches for Peugeot in the past," explains Dominic Peissel, Gerant at Blackout Paris, "and the effect was to create a large amount of ‘Wow’ factor and drama. This was complemented by each of the brand new cars driving through the audience on a number 7 shaped road!"
For further information, please contact:
Katinka Allender
PR Consultant
Phone: +44 (0)1865 409977
Email: katinka@katinka.org.uk
Damien Slaney
Technico-Commercial
Blackout France
Phone: +33 1 40 11 50 50
Email: damiens@blackout.fr |
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